Author(s)

Liu Weina

Corresponding Author

Liu Weina

Abstract

Because of the great changes of new media technology in information collection, information content and form, information dissemination channels and so on, great changes have taken place in the mode of thinking, language characteristics, behavior and psychological awareness of the public in obtaining and communicating information. The innovation of ideological and political education of college students under the new media environment should attach importance to the application of new media and give full play to the respective roles of new and old media. It is necessary to strengthen the construction of campus network culture and grasp the initiative of ideological and political education in colleges and universities. College students' ideological and political education should pay full attention to the influence of new media, actively research and actively use new media, seize new media positions, enable new media to serve ideological and political education, and constantly open up new space for educating people.

Keywords

New Media, College Students, Ideological and Political Education