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Web of Proceedings - Francis Academic Press

Research on Innovation of Training Mode of Applied Undergraduate Tourism Management Talents

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DOI: 10.25236/ietrc.2019.128


Du Changchun

Corresponding Author

Du Changchun


With the rapid development of China's tourism industry, the innovation of talent training mode for tourism majors in colleges and universities has become an urgent and important issue. Due to the lack of specialized tourism talents and the urgent need of national tourism development, tourism higher education came into being. The major of tourism management should start from the current situation of the dislocation between talent cultivation and social needs, and explore the overall framework of the talent cultivation mode combining the major with the major. In the face of tourism at the national strategic level, it has taken a new orientation and proposed to strengthen the quality of tourism practitioners. The contradiction between supply and demand of tourism talents has become increasingly prominent, and the scale of enrollment for tourism undergraduate education has declined. With the improvement of customer service quality requirements for hotel products, hotel companies have higher requirements for the professional skills and comprehensive quality of hotel service personnel. Career-oriented is the inevitable choice for the development path of tourism education in applied undergraduate colleges.


Tourism, Higher Education, Application-oriented