Author(s)

Bohuan Yang

Corresponding Author

Bohuan Yang

Abstract

MOOC is an on-line open curriculum model for the public, which has the characteristics of openness, large scale and interactivity. It brings many challenges to the curriculum teaching of major of marketing in private colleges and universities. It also plays an important role in promoting the reform of marketing curriculum in private colleges and universities. In order to improve the effectiveness of the curriculum construction of the major of marketing in private colleges and universities, it is necessary to strengthen the construction of curriculum system of marketing specialty in private colleges and universities, to optimize the curriculum resources and to create more excellent courses for the marketing specialty of private colleges and universities. This paper first expounds the necessity and importance of the construction of the curriculum system for the major of marketing in private colleges and universities, and then analyzes the current situation of the construction of the curriculum system for the major of marketing in private colleges and universities. It also analyzes the dilemma of the construction of the curriculum system of marketing major in private colleges and universities, and finally the paper tries to explore the thought of the construction of the curriculum system of the major of marketing in private colleges and universities.

Keywords

Private colleges and universities, major of marketing, curriculum, curriculum system