Author(s)

Bian Zhigang

Corresponding Author

Bian Zhigang

Abstract

From the perspective of consumers, neuromarketing explores consumer behavior more accurately, diversifiedly and individually with the help of cognitive neuroscience research methods and theories. Based on this, the author studies the application and practice of neuromarketing theory. The research shows that the neural marketing theory can deeply explore the brain neural basis mechanism such as consumer brand effect and brand loyalty with its special research methods, which not only promotes relevant theoretical research, but also provides scientific basis for enterprises and merchants to make relevant decisions. This indicates that future neuromarketing research will have broad application prospects in product design, price strategy, marketing communication, brand creation and management, and consumer protection.

Keywords

Nerve, marketing theory, applied to practice