Author(s)

Rong Wu

Corresponding Author

Rong Wu

Abstract

E-commerce is a kind of transactional activity, which is based on Internet-oriented e-commerce platform to realize borderless. Under the background of "Belt and Road", the rise of the electricity supplier has been promoted. In view of the current situation of e-commerce for agricultural products in Yunnan Province, the advantages and problems in the development of e-commerce in Yunnan Province were analyzed, and the characteristics of e-commerce for agricultural products in Yunnan Province should be fully utilized in the development of e-commerce. Combined with the development opportunities brought to Yunnan by the “Belt and Road” strategy, it proposes to giving product culture and implementing brand strategy; Promoting railway construction and improving transportation network; Strengthening multilateral trade cooperation, continuously innovating e-commerce model, and utilizing “Internet +“ to break through the inherent limitations of e-commerce and meet the great development of e-commerce, understand the real situation of agricultural products e-commerce in Yunnan Province, and put forward relevant suggestions for developing e-commerce of agricultural products in Yunnan Province.

Keywords

"Belt and Road", Yunnan, agricultural products, E-commerce