Author(s)

Yang Mao

Corresponding Author

Yang Mao

Abstract

With the development of the Internet, traditional media can no longer meet people's demand for information when they choose to travel. New media has been playing an increasingly important role in our daily life. The combination of mobile terminals and tourism enterprises has gradually become the development trend of the tourism industry. This paper expounds the concept of new media, lists the main information carriers of new media, analyzes the necessity of small and micro tourism enterprises using new media for innovative development, and points out the problems in the process of small and micro tourism enterprises using new media for innovative development. It also puts forward the effective way for small and micro tourism enterprises to make better use of new media to carry out innovation and development, hoping to be helpful to the development of small and micro tourism enterprises.

Keywords

New media, Small and micro tourism enterprises, Innovative development