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  5. Research on the Influencing Factors and Model Innovation of the Development of Traditional Wholesale Market under the Background of “Internet Plus”

Research on the Influencing Factors and Model Innovation of the Development of Traditional Wholesale Market under the Background of “Internet Plus”

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DOI: 10.25236/icebfm.2019.105

Author(s)

Rui Zhang, Ran Wei

Corresponding Author

Rui Zhang

Abstract

Nowadays,the development of traditional wholesale market faces with unprecedented difficulties .Based on the grounded theory method, this paper conducts in-depth interviews and literature research, and collects text data to obtain concepts, categories and their relationships.Finally, this paper also construct the model of indicator system for the development of traditional wholesale market under “Internet plus” background.

Keywords

“Internet plus”, traditional wholesale markets, model innovation