Author(s)

Yan Qian

Corresponding Author

Yan Qian

Abstract

With the gradual development of social media platform, people's interaction and communication in the real world has been reconstructed and expanded by the network. Virtual community is a kind of social group accompanied by Internet social interaction. It refers to online group or close personal relationship formed by participating in Internet communication and discussion. The network community gradually formed, followed by the community economy. Discussing the new direction of traditional sport development in the context of social economy may become a favorable opportunity for traditional sport to reverse the current situation and gain a firm foothold in the context of the Internet. Traditional media should actively cultivate their own communities, increase user viscosity through labeling and branding, and at the same time, use the advantages of their traditional professional production to turn “content is king” to “product is king” and improve product quality. Through the continuous communication and sharing of the group and the ability to cultivate coordination, the community will be able to stabilize the influence of the newspaper itself and maximize the benefits of the community.

Keywords

Community Economy, Traditional Media, Development