Author(s)

Lingzhi Peng

Corresponding Author

Lingzhi Peng

Abstract

With the development of China's economy, China's tourism industry has also reached a critical time point from high-speed development to high-quality development. As an important part of tourism industry, rural tourism industry must also transform to the direction of high-quality development. In the process of developing rural tourism, how to make use of the existing advantages, get rid of the traditional thinking constraints, use the cultural elements to inject the soul into the existing rural tourism products, and find an innovative way of "culture + tourism", so as to make the rural tourism industry achieve the leap of upgrading and upgrading.

Keywords

Culture, Tourism, Promotion, Innovation and Development