Author(s)

Cui Bo

Corresponding Author

Cui Bo

Abstract

With the continuous improvement and development of China's economic level, people's consumption level has also been significantly improved, and cruise tourism has developed rapidly in China in recent years. There are some differences between cruise tourism marketing strategies and conventional products, so new media should be considered to promote the products. New media is a kind of marketing means that modern people are more willing to accept, and the application of new media can achieve more diversified marketing methods. After defining the strategic objectives of marketing, the specific marketing strategy plan was proposed in this study, thus providing the corresponding reference suggestions for the new media marketing of cruise companies.

Keywords

Cruise, New Media, Network, Marketing, Strategy