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Web of Proceedings - Francis Academic Press

Study on the Global Tourism Development of Ganquan County

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DOI: 10.25236/icebfm.2019.082

Author(s)

Fu Tieyan

Corresponding Author

Fu Tieyan

Abstract

Under the background of social and economic development, global tourism was put forward when China's social and economic development entered a new normal. The new normal state of economy and the normal development of tourism formed a poor situation, which made a large number of capital and technology enter the tourism industry. The development of global tourism in Ganquan County is a major local project, which involves many industries in many fields. There are many factors for development and many risks. It is necessary to change from traditional "scenic spot tourism" to "global tourism", incorporate the whole region into tourism planning, and build it as a complete tourist area, so as to realize the coordinated development of tourism and other industries in the region, introduce a new concept of global tourism, based on the actual situation of tourism development in Ganquan County, analyze the necessity and realistic basis of the development of global tourism in Ganquan County, create a core attraction for global tourism; highlight "joint marketing", broaden marketing channels; implement an active talent strategy, promote the construction of a global tourism talent team; and establish effective coordination mechanism strategies.

Keywords

Ganquan County, Global Tourism, Development