Author(s)

Sun Lin

Corresponding Author

Sun Lin

Abstract

With the continuous improvement of per capita disposable income in China, the market scale of leisure agriculture and rural tourism industry has also developed rapidly. However, how to carry out the transformation has become an urgent problem for many rural tourism industries. Based on this, the relevant concepts of creative rural tourism were outlined in this study, and the current situation, existing problems and development prospects of rural tourism in China were deeply studied, then effective ways for creative development of rural tourism were proposed to meet consumer needs, accelerate the process of transformation and upgrading of rural tourism development, and promote the economic development of rural areas.

Keywords

Rural Tourism, Tourism Product Development, Creative Industry