Author(s)

Wenjing Wang

Corresponding Author

Wenjing Wang

Abstract

In recent years, with the rapid development of micro-blog, the accumulation of users and the expansion of influence of micro-blog platform, micro-blog has become an important emerging network media, micro-blog has become one of the important channels for many small and micro enterprises to carry out network marketing. In view of the poor marketing effect of microblogging in small and micro enterprises, the current research situation of microblogging marketing effect in small and micro enterprises is understood, and the factors influencing the marketing effect of microblogging are discussed from various angles. Starting from quantitative research, this paper provides a new measurement scheme to measure short-term effect for micro-enterprise micro-blog marketing from the micro-perspective. Small and micro enterprises can attract fans by launching activities or promotions, increase the number of fans, and spread the information of small and micro enterprises. The small and micro enterprises that expand their brand influence through Weibo should keep micro and micro enterprises active for a long time, and carry out regular micro-blog marketing activities of small and micro enterprises to improve the marketing effect of Weibo.

Keywords

Small and micro enterprises, Weibo, Marketing