Author(s)

Hou Jun

Corresponding Author

Hou Jun

Abstract

Today, the network environment in the era of big data has become the most popular, favorite and dependent network. The reason why it has such a high status is because it contains rich and reliable data and timely and effective information, which provides people with great convenience and enjoys unprecedented network treatment. In this environment, consumers' consumption psychology and behavior are also changed. If enterprises want to develop for a long time and steadily, they must find out the coping strategies from the changes in consumers' behavior. This paper deeply discusses the changes in consumer behavior and corporate coping strategies in the network marketing environment, and proposes some effective measures to enable enterprises to develop steadily in the Internet environment.

Keywords

Network marketing, consumer behavior change, corporate response strategy