Author(s)

Tian Yuan

Corresponding Author

Tian Yuan

Abstract

With the rapid development of our national economy, the living standard of our people has been greatly improved. Similarly, people began to pursue a better way of life. In the current era, people tend to be more natural and leisure lifestyle, and the tourism industry has been better developed. Under the dual influence of sustainable development strategy and ecological environmental protection thought, some regions with rich forest resources in China have begun to develop their own characteristics of forest ecological tourism. It is precisely because of the development of tourism products which are biased towards the original ecology that has also led to the development of folk hotel. Compared with traditional hotels, folk hotel are built on the basis of local characteristic culture. They have their own strong cultural characteristics, and they will regularly carry out some activities with local cultural characteristics, and now a kind of hotel has gradually emerged. The tendency of deep integration of folk hotels and forest tourism. The emergence of this way has pointed out a new way for the healthy and sustainable development of the current eco-tourism industry. This paper starts from the specific classification and analysis of the current folk hotel, and SWOT analysis of the development of the deep integration of folk hotel and forest tourism, and then puts forward some practical measures to help the development of the deep integration.

Keywords

Folk Hotels and Forest Tourism,Deep Integration, SWOT Analysis, Measures