Author(s)

Xuewei Yang

Corresponding Author

Xuewei Yang

Abstract

The development of football in China has a long history, but the efforts and hardships in recent decades have not received the reward they deserve. In this regard, based on the era of big data, the author studies the impact of campus football culture and construction strategies. After relevant research, the author's research suggests strengthening the campus football culture system from the perspective of strengthening the space extension of football activities inside and outside the school, improving the campus football match system and brand building, and carrying out a variety of practical activities such as football culture activities. In this way, it can promote the construction of campus football culture, promote the development of China's football culture, and promote the better progress and development of China's football industry.

Keywords

Big data era, campus, football culture