Author(s)

Liu Fengyu

Corresponding Author

Liu Fengyu

Abstract

Using the China Household Financial Service (CHFS2013) data to study the impact of job type and corporate nature on household participation in financial market behavior. The research shows that employees of administrative institutions and enterprises are more inclined to participate in financial market investment. Individual operators show significant adverse psychology to financial market participation, while individual operators show significant adverse psychology to financial market participation. As for the nature of enterprises, the trade unions of state-owned enterprises and foreign-funded enterprises significantly increase the probability of participating in the financial market, but the willingness and probability of employees of private enterprises participating in the financial market are at a low level. The conclusion of the study not only enlightens financial institutions to provide financial services, but also provides a reference for the government to formulate economic policies.

Keywords

Household, Asset Allocation, Work Type, Enterprise Nature