Author(s)

Si Li

Corresponding Author

Si Li

Abstract

With the continuous development of the economy, the market has become more diversified with the development of the economy. The competition in the market has already broken through the competition among enterprises, and has gradually turned to the brand of the company itself. Competition, the requirements for market segmentation are also more detailed. This paper will focus on the visual communication design of multi-brand marketing from three aspects: the meaning of multi-brand marketing, the principle of product visual communication design under multi-brand marketing and the main way of product visual communication design management under multi-brand marketing. Management will be explained accordingly.

Keywords

Multi-brand marketing, product visual communication design, management