Information Sharing Incentive Model of Ganzhou Agricultural Product Supply Chain under the Background of Cloud Computing
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DOI: 10.25236/icebfm.2019.007
Corresponding Author
Yongming Lu
Abstract
Agricultural product informationization is an important part of agricultural informationization, but also a difficult and complex project, including the production, processing, transportation, sales, supervision and other whole process management of agricultural products. In order to solve the problems of high cost and difficult information sharing in agricultural product supply chain, the incentive model of information sharing in Ganzhou agricultural product supply chain is studied under the background of cloud computing. In the context of cloud computing, the production methods, marketing methods, and service methods of agricultural products are quietly transforming. The research shows that the quantity discount contract designed by the incentive compatibility principle in the background of cloud computing cannot achieve the perfect coordination of the supply chain, but it can realize the transmission of real demand information and the improvement of income between supply chain nodes, and promote the development of agricultural product supply chains.
Keywords
Cloud computing, agricultural product supply chain, information sharing