Author(s)

Chaoji Yang, Haiying Ma

Corresponding Author

Haiying Ma

Abstract

The ethnic areas in China are important positions in the construction of new countryside, and the agricultural products purchased in farmers' markets and supermarkets are deeply rooted. There are many drawbacks in the production and marketing methods. For example, the sales supply chain is too complicated, farmers have no pricing power, income is always difficult to improve, and quality is uneven. As an important means to promote the process of agricultural modernization, the development of agricultural E-commerce in ethnic areas is of far-reaching significance. The main body of the agricultural E-commerce system mainly includes agricultural industry cooperation organizations, farmers or rural economic people. The driving force behind the development of agricultural E-commerce lies in the interaction mechanism of economic benefits, government support, social needs and technological progress. At present, it is necessary to increase government guidance and assistance, strengthen market discipline, regulatory supervision, and cultivate the main body awareness of farmers or agriculture-related enterprises, and promote the upgrading of agricultural E-commerce in the way of agricultural products circulation.

Keywords

Agricultural E-commerce, E-commerce system, Dynamic mechanism, Ethnic regions