Author(s)

Xiaoning Dou, Kewei Lei, and Jing Zhao

Corresponding Author

Xiaoning Dou

Abstract

In the era of experience economy, tourism and its products are endowed with deeper connotations and higher expectations, but there are great deficiencies in reality development. In view of this imbalance, this paper makes an in-depth analysis of the status quo of experiential tourism in Xi'an by using ASEB analysis method, and proposes that Xi'an should re-examine the existing tourism resources in order to develop experiential tourism activities, and actively exploit the existing tourism resources with new ideas and concepts, so as to attract and retain more tourists.

Keywords

ASEB grid analysis, Xi'an, Experiential tourism