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Analysis on Operation Mode of Ali International Cross-Border E-Commerce Platform——Taking Green Electronics as an Example

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DOI: 10.25236/icemc.2019.120


Jinhong Huang, and Lun Luo

Corresponding Author

Jinhong Huang


At the beginning of 2018, the number of global Internet users exceeded 4 billion. In the era of digital economy, cross-border e-commerce has become the mainstream trade mode. However, in most countries, middle and small-sized enterprises are the main body of trade and have encountered practical problems in cross-border e-commerce. By providing advanced information collection and display, convenient delivery process and helping enterprises alleviate credit and financing bottlenecks and other services, Alibaba provides a convenient path for small and medium-sized enterprises on the road of cross-border e-commerce.


Cross-border e-commerce, Small and medium-sized enterprises, Alibaba international station