Research on Publishing Strategies of Children’s Literature Books in the Context of Media Convergence
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DOI: 10.25236/icemc.2019.114
Corresponding Author
Mingxiu Ding
Abstract
In the context of media convergence, great changes have taken place in the publishing environment of children’s literature books, which brings unprecedented opportunities and challenges to the publishing of children’s literature books. Undoubtedly, media convergence provides new ideas for the development of children’s literature publishing, and effectively promotes the development and transformation of children’s literature. The content, structure and language of children’s literature have changed imperceptibly, which creates a good condition for the diversified development of children’s literature. However, the vague theme of children’s literature and the inundation of cyber words undoubtedly reduce the reading value of children’s literature and affect the promotion of children’s literature. Children are the future of national development. Children’s literature is an indispensable weapon to improve children’s literary literacy and consolidate children’s quality. Therefore, it is of great practical significance to study the publication of children’s literature books in the context of media convergence, and relevant people should pay attention to it.
Keywords
Media convergence, Children’s literature, Book publishing