Author(s)

Jinhong Huang, Lun Luo

Corresponding Author

Jinhong Huang

Abstract

Cross-border e-commerce breaks the barriers between countries, gradually blurring the boundaries of commerce and trade among countries, and greatly promotes the globalization and integration of commerce and trade. Now cross-border e-commerce has become a new growth point of China's foreign trade and an important way for enterprises to expand overseas markets. However, our country electronic commerce has a relatively short growth period, still has many difficult problems. Taking Amazon as an example, this paper first analyzes the current situation and characteristics of cross-border e-commerce, then summarizes the cross-border e-commerce business model, and then analyzes Amazon's business model for other similar enterprises' reference, clarifies its own advantages and disadvantages, and develops through adjustment and improvement.

Keywords

Cross-border e-commerce, Amazon, Business model