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Research on Marketing and Profit Mode Innovation of Intelligent Mobile E-commerce

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DOI: 10.25236/icemc.2019.026


Yongliang Li, Linli Wu

Corresponding Author

Yongliang Li


Mobile marketing is the use of wireless technology to provide customers with unique personalized services; wireless mobile marketing has changed the traditional marketing strategy to meet the needs of mobile customers and wireless devices. Based on the theory of profit model and the application of mobile electronic commerce and its main business, this paper analyzes and discusses the main profit mode of mobile electronic commerce. This paper analyzes the innovative mode of precision marketing in the innovative e-commerce mobile marketing model. The paper presents research on marketing and profit mode innovation of intelligent mobile e-commerce.


Profit Mode, Mobile E-commerce, Marketing Mode, Mobile marketing, Intelligent Agent