Author(s)

Jun Ai

Corresponding Author

Jun Ai

Abstract

Financial strategy plays an important role in enterprise strategy. The success or failure of enterprise development is inseparable from its financial strategy. Life cycle theory is integrated into enterprise strategy and enterprise financial strategy matrix is reconstructed in the paper. Based on the analysis of the present situation of enterprise financial strategy and its related indexes, the optimization and suggestions of financial strategy are proposed to improve the management level of enterprise

Keywords

Enterprise life cycle, Financial strategy, Sustainable development