Author(s)

Fangxia Yuan

Corresponding Author

Fangxia Yuan

Abstract

Gansu Opera is an artistic treasure and an operatic tunes art being indigenous to Gansu Province. We have felicitated for Gansu Opera listed in the first batch of national intangible cultural heritage protection projects and at the same time unavoidably worried: nowadays, with the rapid development of material economy, Gansu Opera romatics are basically alienated from the audience, and the performance market is constantly being encroached and nibbled by other art. Under this historical background, it is an urgent proposition of times to think about how to better adapt to the market discipline and promote the development of Gansu Opera. Starting from the three dimensions of noumenon, object and derivative of Gansu Opera, this paper considers how to condense the quality of the times, enhance the artistic charm of Gansu Opera, attract and retain audiences, and actively cultivate the prospective audience, improve the ecological environment for the Gansu Opera’s cultural survival, and effectively promote the prosperity of Gansu Opera's market.

Keywords

Gansu Opera, Charm, Market, Audience