Author(s)

Zhao Qingdi

Corresponding Author

Zhao Qingdi

Abstract

As an emerging industrial model, platform economy plays an important role in innovating business models, integrating and perfecting industrial chains, and improving resource allocation efficiency. Recent years have witnessed the rapid development of the Internet platform, the combination of it and the art industry has broken the traditional business model, trading procedures and industrial system of the traditional culture and art industry, and created a new industry development path. By summarizing the characteristics of Internet art platform, including economies of scale, IT technology advantages, and ability of integrating industrial chains, then taking the typical representative of online platform economy--the “Artron Art Network” as an example, the general embodiment of the industrial development innovation caused by platform economy can be reached, which can provide theoretical guidance and practical reference for the further development of culture and art industry.

Keywords

Platform Economy, Artworks Market, Network Platform, Business Model