Author(s)

Yue Yu, Qingyuan Li

Corresponding Author

Yue Yu

Abstract

The cultural exchanges in the world has a long history. With the rapid development, communication between people, groups and countries is becoming more and more frequent. The phenomena of North-South dialogue, transnational corporations and studying abroad are no longer strange to people. Under the impetus of this trend, people in different regions have a strong desire to communicate with each other. They hope to learn from each other, communicate with each other and seek common development. With the deepening of globalization and frequent international exchanges, more and more people pay attention to the effectiveness of intercultural communication. With the further development of intercultural communication, barriers to intercultural communication have also emerged and have greatly affected the effectiveness of intercultural communication. By analyzing and comparing the differences between Chinese and western modes of communication and thinking, this paper analyses the reasons and solutions to the failure of intercultural communication, so that it can improve the effectiveness of intercultural communication

Keywords

Intercultural Communication, Cultural Differences, Influence