Author(s)

Cao Jing

Corresponding Author

Cao Jing

Abstract

At present, the fierce product competition in the market, every enterprise is full of various colorful print advertisement propaganda, to achieve the purpose of attracting consumers' eyes visually. The collocation of advertising color elements decides whether to stimulate and attract consumers. The use of color elements and human emotional factors in print advertisement determines the sales volume and charm of commodity market. Force, color elements of print advertising affect people's life and emotional changes, change people's activities in daily life, and have an important impact on controlling people's emotional changes.

Keywords

Print advertising, color elements, emotional factors