Author(s)

Liu Huiling

Corresponding Author

Liu Huiling

Abstract

Technology has totally changed people’s lifestyle and habits in recent years. And the integration of traditional and new media has made things have various forms to express. Now, people have paid more attention to the development of sports, especially the events, news and reports about sports. People can get the related information through the Internet or traditional media like newspaper. Therefore, this paper discussed the innovation of sports news under the integration with new media by analyzing the convergence of new and traditional media.

Keywords

Media convergence, sports news, innovation