Author(s)

Nan Sun

Corresponding Author

Nan Sun

Abstract

Innovation is the driving force for the progress of a country and a nation. The rapid development of society benefits from people's constant exploration of new things. Culture is the crystallization of the development of human society, while cultural products are one of the concrete manifestations of this crystallization, which has rich cultural connotation and practical value. With the rapid development of modern society and the increasing demand for cultural and creative products, cultural and creative industries have also been greatly developed. Sustainable development of cultural and creative industries also puts forward the urgent need for unique creative products. The development of science and technology also provides technical guarantee for the innovation of creative product design.

Keywords

Innovative culture and creative industry science and technology