Author(s)

Ying Li

Corresponding Author

Ying Li

Abstract

The rapid development of society makes people's material living standard higher and higher. When purchasing goods, consumers not only care about the quality of the goods themselves, but also the appearance packaging of the products which is one of the important factors attracting people to consume. Visual aesthetic elements are the basic elements in graphic design, which can bring people visual aesthetic feeling, enhance aesthetic appeal and enhance product taste. Targeted integration of graphic design and visual aesthetic elements to meet the aesthetic needs of consumers can improve the sales performance of goods and bring win-win situation to businesses and consumers. In this paper, the composition of visual aesthetic elements and their respective characteristics are analyzed, and the correct method of constructing visual aesthetic elements is obtained, which provides direction for the development of graphic design.

Keywords

Graphic design, aesthetic elements, construction, color