Author(s)

Wang Xiaoyang

Corresponding Author

Wang Xiaoyang

Abstract

The rapid development of Internet technology has brought a huge impact on the traditional media, a variety of new media emerges, challenging the dominant position of traditional media. Different from the centralized communication of traditional media, new media have undergone significant changes in terms of communication subjects, media and content. However, tourism is closely related to the media industry. Under the new media era, the communication path has been greatly different from what it used to be. Therefore, the author adopted the relevant principles of semiotics and communication to explore and analyze the communication path of tourist destination's image symbols in the new media era.

Keywords

New media, Tourism image symbol, Communication