Author(s)

Wang Liyuan

Corresponding Author

Wang Liyuan

Abstract

Ideological and political education is the main characteristics and fundamental advantages of our educational system, which has great help and significance for the healthy growth of College students. After entering the new media era, the traditional ideological and political education model of college students gradually exposed many problems, which restricted the improvement of the effectiveness of Ideological and political education, and it was difficult to give full play to the advantages and role of Ideological and political education. In response to this situation, it is necessary to accurately grasp the characteristics of the new media era, vigorously innovate and optimize the traditional ideological and political education model, and promote the effectiveness of the ideological and political education of college students.

Keywords

New Media Environment, Ideological and Political Education, Effectiveness