Author(s)

Kun Tang

Corresponding Author

Kun Tang

Abstract

In order to promote the health, long-term and sustainable development of health clubs, based on club theory, modern management theory and marketing theory, aiming at some problems such as the backward concept of operation and management of health club, the unreasonable scale structure and the lack of professional management talents, the serious convergence of business projects and the unsatisfactory service quality, this paper puts forward the innovative measures of health club operation and management: Update the management concept and create special service products. Pay attention to the construction of the coach team and improve the quality of the coach. Create an excellent sales team and continuously innovate sales models. Conduct multi-channel advertising to guide consumers' fitness needs. Strengthen the macro management of the government and improve the access standards for the fitness service industry.

Keywords

Health club, operation and management, existing problems, innovative measures