Author(s)

Hongchun Jia, Songbo He,Yingyu Miao

Corresponding Author

Songbo He

Abstract

the development of national sports tourism industry conference held in July 6, 2017, the National Tourism Bureau, the State Sports General Administration jointly issued the "The Belt and Road" sports tourism development action plan "," plan "stressed that through the interaction of sports tourism to promote the full range of The Belt and Road" within the area of communication, communication and industrial policy people connected to the sports tourism has become "open cooperation The Belt and Road regional highlights. Dragon Boat Festival is a traditional sports activities by the Chinese people's favorite. It has a national, artistic, technical, competitive, and interest groups and other characteristics, the city sports tourism publicity, with the help of Dragon Boat Sports Marketing, will become a new growth point of regional economic development, the dragon boat tournament operations and sports tourism integration will promote tourism and leisure sports related areas of great development.

Keywords

Belt and Road Initiative, Dragon Boat Sports, sports tourism.