Author(s)

Deng Kaiyuan, Jiang Tao, Zhou Shenghui, Tan Ting, Zhang Guixiang

Corresponding Author

Jiang Tao

Abstract

Technological innovation and business model innovation are the main sources of competitive advantage of enterprises, and they play an extremely important role in the process of enterprise development. Based on the data obtained from the questionnaire, this paper studies the possible interaction between business model innovation and technological innovation, and the impact of the interaction on the competitive advantage of enterprises. The results show that there is a complementary relationship between business model innovation and technological innovation, but it needs to reach a certain threshold before there will be a significant effect. The interaction between the two has a significant positive impact on the positive interaction effect of enterprise competitive advantage. The results show that for those small and medium-sized technology enterprises listed on the GEM, business model innovation and technological innovation have different effects on promoting the competitive advantage of enterprises. Only by promoting the complementary relationship between them and ensuring the continuity of technological and business model innovation, can the core competitiveness of enterprises be improved more significantly.

Keywords

Interaction, business model innovation, technological innovation, competitive advantage of enterprises, interaction effect