Author(s)

Xia Li

Corresponding Author

Xia Li

Abstract

Network marketing is an organic component of e-commerce, relying on the rapid development of Internet enterprises at the beginning of new century and accumulating a great number of potential consumers for e-commerce. However, how to perform reasonable positioning of product in network marketing, select its market and formulate its corresponding service mode still requires more market experience and in-depth theory studies. This paper analyzes the commodity of network marketing and market positioning, so as to propose innovation strategies for service mode.

Keywords

Network marketing, market positioning, service mode, commodity