Author(s)

Jingrui Fu

Corresponding Author

Jingrui Fu

Abstract

China is a great agricultural country, however, the huge demand for financial market in rural area has not be well satisfied. Rural financial market has characteristics of small deposit and loan, short allotted time and special service subject, in this way, most financial institutions are reluctant to developing rural financial service. It causes difficulty in loan and financing in current rural financial market. At present, the growth of Internet technology promotes the popularity of Internet finance. Internet finance can realize the service of online petty deposit and loan and close the distance between financial supply side and demand side, which can solve the deficiencies in rural financial market. Therefore, in the era of Internet finance, rural financial market has a new development direction. This paper starts from the theory of demand and supply to study the combination of Internet finance and rural financial market.

Keywords

Internet finance, rural financial market, financial institution