The Developmental Approach of “Internet + Media” in Convergence Age
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DOI: 10.25236/icemeet.2019.398
Corresponding Author
Mai Liying
Abstract
In the era of media convergence, “Internet +“ brings opportunities for the development of traditional media. The development of science and technology has made the integration of traditional media and new media more closely. We have developed new media products with the idea of “Internet + media“, and innovated and upgraded by injecting social factors, improving user experience, and continuing product updates. Based on the analysis of the essence of the development of "Internet + Media", this paper proposes that "Internet + Media" will optimize the transformation and development in the three aspects of technology path, content path and cross-industry path, thus promoting the transformation and upgrading of the media industry and continuously improving Communication and influence continue to realize their value in the new media landscape.
Keywords
Internet + Media, Media Integration, Transformation and Upgrading