Research on Cultural Tourism Brand Design of Hai Hun Hou Guo Relic Park
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DOI: 10.25236/icemeet.2019.396
Corresponding Author
He Xiaoke
Abstract
Cultural tourism has gradually become one of the main directions of tourism development. Nowadays, the homogeneity of tourism products is becoming more and more serious. This paper aims to explore how to build Hai Hun Hou Guo Relic Park into a well-known brand of cultural tourism with distinct characteristics, promote the integration of culture and tourism in a wider and higher level, and enhance its attraction, influence and competitiveness.
Keywords
Han dynasty culture, dynamic design, design integration