The best way to conference proceedings by Francis Academic Press

Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on Cultural Tourism Brand Design of Hai Hun Hou Guo Relic Park

Download as PDF

DOI: 10.25236/icemeet.2019.396

Author(s)

He Xiaoke

Corresponding Author

He Xiaoke

Abstract

Cultural tourism has gradually become one of the main directions of tourism development. Nowadays, the homogeneity of tourism products is becoming more and more serious. This paper aims to explore how to build Hai Hun Hou Guo Relic Park into a well-known brand of cultural tourism with distinct characteristics, promote the integration of culture and tourism in a wider and higher level, and enhance its attraction, influence and competitiveness.

Keywords

Han dynasty culture, dynamic design, design integration