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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Exploration on the Ways of Tourism Industry Development from the Perspective of Integration of Culture and Tourism

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DOI: 10.25236/icemeet.2019.384

Author(s)

Chuanfei Liang, Xia Cai

Corresponding Author

Chuanfei Liang

Abstract

In today's rich material and cultural life, tourism industry has become one of China's important sources of economic industry. At present, China is vigorously developing tourism industry, starting from the rural revitalization, developing the surrounding tourism industry, to the international trend, and promoting Chinese traditional culture. It can be said that the development of tourism industry can not be separated from the richness and connotation of our traditional culture. Traditional culture endows the tourism industry with more profound significance and more potential value, which makes our tourism industry flourish. Tourism is the carrier of culture and culture is the essence of tourism. Under the new situation, it is extremely important to find the most appropriate way to develop tourism industry by integrating the two.

Keywords

Culture, Tourism Industry, Integrative Development