Author(s)

Yan Cheng

Corresponding Author

Yan Cheng

Abstract

With the popularity of the network and the development of mobile terminals, network consumption is becoming more and more popular. The content of online shopping is not limited to clothing, food and other physical objects, and service consumption has gradually entered the Internet. Online travel products are an emerging Internet product in recent years. What factors are affected by consumers when purchasing online travel products is the main research content of this paper. This paper uses a combination of literature research and empirical research to build consumer online tourism based on consumer behavior, consumer purchasing decision model, perceived risk, perceived value and related theories. The product purchase decision-influencing factor model, through the verification of the influencing factors affecting consumers' decision to purchase online travel products, obtains the key factors that can significantly influence consumers' purchasing decisions, and provides opinions and suggestions on the development and improvement of online travel products.

Keywords

Purchase Decision, Influencing Factors, Tourism Consumption