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Web of Proceedings - Francis Academic Press

Analysis on New Media Operation Strategy of Beijing Palace Museum

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DOI: 10.25236/icemeet.2019.325

Author(s)

Song Yang

Corresponding Author

Song Yang

Abstract

Based on the long-term experience of using and contacting the new media platform of the Palace Museum and related investigations, the author elaborates the operation status of the new media platform of the Palace Museum in official websites, microblogs, WeChat, APP and Taobao. Therefore, other cultural industries, especially museums, should be inspired to effectively use the new media platform to protect cultural relics, discover their value, apply to the public, and do a good job in the protection, inheritance and innovation of Chinese culture.

Keywords

Palace Museum, New Media, Cultural Relics, Public, Culture