Author(s)

Dunhai Wang

Corresponding Author

Dunhai Wang

Abstract

Since the 1990s, the Internet, as the representative of the rapid development of information technology, has provided enterprises with unprecedented rich innovative ways and innovative space. A large number of new enterprises based on Internet technology emerged at the historic moment. They create and provide value for customers in a completely different way from traditional enterprises. They are incomparable and successful with the access of traditional enterprises. In this context, business model, as the beginning of computer terminology, began to attract social attention, and in a very short period of time, become one of the most popular words in the world business and academic circles. Today, the innovation of business model and business model in the global scope has attracted unprecedented attention and wide application. However, the theoretical research on business model is still in the immature stage of development and transformation. The concepts, elements and core issues of business model, such as innovation-driven path, have not yet formed a universally accepted consistency. Objectively, the practice of business model innovation has formed a certain negative impact, therefore, the theoretical research of business model innovation needs to be strengthened.

Keywords

Business Model, Enterprise Competitiveness, Innovation