Author(s)

Wu Siwei, Di Cheng, Yang Zhe

Corresponding Author

Yang Zhe

Abstract

In the Internet era, science and information technology have developed rapidly, and ways of information dissemination have been developed. Digital media have been greatly promoted and popularized. Digital technology has also penetrated into all aspects of people's life and work. This has changed people's traditional visual psychology and reading methods to a great extent, and the old design concepts can no longer match the new media methods. Therefore, only when designers understand the new features, new changes and future possibilities of visual communication in brand packaging design and maintain sensitivity at all times can they have more acute creativity.

Keywords

Internet, Visual communication, Packaging design