Author(s)

Bai Peng

Corresponding Author

Bai Peng

Abstract

Cultural and creative industries mainly refer to a brand-new industrial mode with creativity as the core under the current policy of global integration in China. Cultural and creative industries play an important role in promoting economic development in the competitive market environment, and have begun to become a huge potential engine in the development of countries around the world. In order to promote the further development of cultural and creative industry, it is essential to first pay attention to the cultivation of high-quality innovative talents. As an important base for the cultivation of innovative talents, art design education provides a favorable basis for the cultivation of applied talents in art design, and also offers a broad space for their growth. This paper will analyze the current situation, importance and effective strategies of applied talents training in art design from the perspective of cultural and creative industry.

Keywords

Cultural and creative industry, art design, applied talent