Study on the Problems and Countermeasures of Cultivating Intercultural Communication Ability of Business English Majors
Download as PDF
DOI: 10.25236/icemeet.2019.214
Corresponding Author
Chunmei Song
Abstract
In the past teaching of business English majors in colleges and universities, in order to effectively improve the professional knowledge of students, teachers often only focus on the training and training of basic skills such as listening, speaking, reading and writing. However, it is far from enough for business English students to better adapt to the needs of social development in the future. Students must also have certain intercultural communication skills. Therefore, in the teaching of business English, teachers should also pay attention to the cultivation of students intercultural communication ability. Based on this, this paper mainly analyzes and discusses the training problems and countermeasures of intercultural communicative competence of business majors.
Keywords
Business English, intercultural communication ability, problem, countermeasure