Author(s)

Yue Wang

Corresponding Author

Yue Wang

Abstract

In the decisive stage of building a well-off society in China, the development of the countryside is of great significance to China. When the economy enters the new normal, the economic upgrading and transformation will have a profound impact on China. The role of the country in the development of cultural factors is becoming more and more obvious. Under the background of the continuous improvement of people's living standards, the tourism industry has also made great progress. Therefore, the combination of tourism and culture has become the focus of people's research. Tourism needs the value connotation of cultural and creative industries, and cultural and creative industries also need to spread widely through tourism. This paper studies the integration and development of rural tourism and cultural creative industries under the new normal, in order to provide some reference opinions for relevant departments.

Keywords

Fusion Development, Rural Tourism, Cultural Creative Industries, New Normal